Wine Culture & Education

Blue Orchid believes wine has always been a symbol of civilised, courtly life.
Wine reflects the human development in culture, lifestyle and art.

The world of wine is wonderfully diverse. We do not know exactly who first turned fermented grapes into such a pleasurable and important beverage, as its history is ancient, tracing back more than 7000 years. It was the ancient Greeks and Romans who perfected the art of growing vines and wine making, wine culture developed hand in hand with human civilisation. From the earliest vintages made, in what is now the Middle East, the story of wine can be traced alongside the history of almost all the civilised world, western and eastern.

When European emigrants travelled to the New World; naturally they took both vines, and the knowledge of winemaking with them. Wine culture continued to develop under the influence of passionate and creative winemakers in the New World, the result being the vibrantly diverse and vivid world of wine we have today.

Blue Orchid believes wine has always been a symbol of civilised, enlightened life. Wine is not only a product, but reflects a journey of human development, lifestyle and art. To truly understand and appreciate wine means to explore and be part of this cultural development. In human history wine and food are equally intricate. Naturally, an essential element of wine culture is to seek out a perfectly matched meal. With a profound understanding of the importance of wines cultural role, Blue Orchid has developed a comprehensive wine education program to help wine lovers understand and experience the enjoyment of tasting the best wines of Australia and the world.

We have also developed a first-class opportunity for those who want to connect deeply with the most celebrated Australian wines. With our direct access to outstanding wineries across Australia, we invite you to come to Australia and take part in Blue Orchid’s wine education programs and wine cultural tours. Our expert team will deliver the most up-to-date wine knowledge and provide a first-class wine experience, including tasting in famous wineries nationwide and matching the finest wines with the finest foods.

At the same time, Blue Orchid has established a benchmark wine education program for the Chinese market. We are dedicated to promoting the cultural influence of wine and have carefully designed our educational programs by implementing authentic, expert teaching programs with selected world class universities and food institutions.

The first Blue Orchid courses have been established with wine culture learning programs in Hainan University and Shanghai Foreign Studies University in China.